Video is a rapidly growing advertising medium and Corporate Video Production, particularly online, and it is no longer limited to Fortune 500 businesses. Companies of all sizes are realizing that, when created correctly, video is a very successful marketing tool, and they’re searching for a method to benefit from this trend.
Many businesses are hesitant to invest their marketing money in a video production service that does not meet their expectations in terms of creativity as well as ROI.
This type of situation occurs because of many reasons. One of the major reasons is that many businesses see hiring a creative agency the same way they do buy a physical product.
They get three diverse quotes from local video production firms and select the most attractive one, which is usually the most affordable.
The issue with this technique is that in the creative services sector, it’s very much difficult to do an effective comparison.
Here are some of the important tips that will help you to choose a corporate video production agency.
Do they have particular expertise in the kind of video you want them to make (sales video, corporate video, training video, etc.) in their portfolio?
While this may seem obvious, it is all too easy to get caught up in a demo reel full of special effects and forget that your film must, serve its goal at the end of the day.
Did they spend time getting to know your target audience as well as your company objectives before diving into the details of your project?
You’ll want to choose a video production firm that specializes in marketing and knows how to sell your goods or convey your message.
Do they care about your project’s success? Look for a corporate video production agency with a good reputation and a track record of establishing long-term relationships with its clients.
These businesses have long-term relationships with their customers. All that you need is to make a complete list of references and contact them.
Did they provide you with a professional proposal that clearly outlines what you’re paying for? Are they filming in high definition or standard definition? Is it a two-camera or three-camera shoot? How many days of shooting are involved?
Are they providing a complete buyout for all the actors as well as voiceover talent engaged to prevent additional costs? All of these are important questions to ask so that you can understand how each business arrived at the pricing they offered.
This guarantees that the video production business isn’t taking shortcuts to get the best deal when it’s not in your best interests.
Were you given quick as well as courteous customer service? What was your first impression when you contacted the video producing company? Did they pay attention to your requirements and provide useful suggestions?
Imagine how tough it will be to communicate with them when they are under pressure to make a deadline if they are difficult to communicate with at the beginning.
Conclusion
When assessing a corporate video production agency, following these criteria will increase your chances of success and thereby help you choose the business that is most suited to your requirements.
